[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bran.cz\/kdyz-je-nakupovani-zahadou\/#Article","mainEntityOfPage":"https:\/\/www.bran.cz\/kdyz-je-nakupovani-zahadou\/","headline":"Kdy\u017e je nakupov\u00e1n\u00ed z\u00e1hadou","name":"Kdy\u017e je nakupov\u00e1n\u00ed z\u00e1hadou","description":"Mystery shopping je \u010dinnost, kterou bychom do \u010de\u0161tiny mohli voln\u011b p\u0159elo\u017eit jako nakupov\u00e1n\u00ed v utajen\u00ed. &hellip; <a href=\"https:\/\/www.bran.cz\/kdyz-je-nakupovani-zahadou\/\" class=\"more-link\"><span class=\"more-button\">P\u0159e\u010d\u00edst \u010dl\u00e1nek<span class=\"screen-reader-text\">Kdy\u017e je nakupov\u00e1n\u00ed z\u00e1hadou<\/span><\/span><\/a>","datePublished":"2019-08-07","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.bran.cz\/author\/#Person","name":"","url":"https:\/\/www.bran.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bran.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bran.cz\/wp-content\/uploads\/img_a352574_w3718_t1567069453.jpg","url":"https:\/\/www.bran.cz\/wp-content\/uploads\/img_a352574_w3718_t1567069453.jpg","height":0,"width":0},"url":"https:\/\/www.bran.cz\/kdyz-je-nakupovani-zahadou\/","about":["N\u00e1kupy"],"wordCount":534,"articleBody":"Mystery shopping je \u010dinnost, kterou bychom do \u010de\u0161tiny mohli voln\u011b p\u0159elo\u017eit jako nakupov\u00e1n\u00ed v utajen\u00ed. Lid\u00e9, kte\u0159\u00ed tuto \u010dinnost vykon\u00e1vaj\u00ed, jsou fiktivn\u00ed z\u00e1kazn\u00edci. Ofici\u00e1ln\u011b je to ozna\u010den\u00ed pro techniku hodnot\u00edc\u00ed kvalitu slu\u017eeb poskytovan\u00fdch pro ve\u0159ejnost, a\u0165 u\u017e se jedn\u00e1 o obchody, restaurace, banky nebo t\u0159eba cestovn\u00ed kancel\u00e1\u0159e. Prost\u011b a jednodu\u0161e: P\u0159ijdete, zkoum\u00e1te chov\u00e1n\u00ed person\u00e1lu, zda v\u0161e klape, jak m\u00e1, a pot\u00e9 z\u00edskan\u00e9 dojmy a informace zaznamen\u00e1te do dotazn\u00edku a dostanete za to zaplaceno. Nav\u00edc, \u201etestovat\u201c m\u016f\u017eete tak\u00e9 luxusn\u00ed slu\u017eby, pobyty v hotel\u00edch a ve\u0161ker\u00e9 \u00fahrady v\u010detn\u011b dopravy jsou v\u00e1m proplaceny. Nen\u00ed divu, \u017ee mo\u017enost flexibiln\u00edho v\u00fdd\u011blku nab\u00fdv\u00e1 na atraktivit\u011b. A\u010dkoli v na\u0161ich kon\u010din\u00e1ch m\u016f\u017ee tato metoda zn\u00edt st\u00e1le je\u0161t\u011b pro n\u011bkoho neobvykle a nov\u00e1torsky, pravdou je, \u017ee vznikla u\u017e ve \u010dty\u0159ic\u00e1t\u00fdch letech minul\u00e9ho stolet\u00ed ve Spojen\u00fdch st\u00e1tech. Tehdy byla u\u017eite\u010dn\u00e1 jako preventivn\u00ed opat\u0159en\u00ed p\u0159ed kr\u00e1de\u017eemi zam\u011bstnanc\u016f v obchodech a bank\u00e1ch. Postupn\u011b se tato metoda rozv\u00edjela d\u00e1l a v sou\u010dasnosti je \u010d\u00edm d\u00e1l v\u00edce popul\u00e1rn\u00ed. Jak n\u00e1kup v utajen\u00ed prob\u00edh\u00e1? Pro ka\u017edou n\u00e1v\u0161t\u011bvu je vyb\u00edr\u00e1n vhodn\u00fd kandid\u00e1t. Tento fiktivn\u00ed z\u00e1kazn\u00edk se mus\u00ed dr\u017eet p\u0159edem dan\u00e9 role, nap\u0159. \u00b7 n\u011bco si objednat \u00b7 pokl\u00e1dat ur\u010dit\u00e9 ot\u00e1zky \u00b7 p\u0159ij\u00edt se st\u00ed\u017enost\u00ed \u0158e\u0161en\u00ed probl\u00e9mu nech\u00e1 v\u017edy zcela na poskytovateli slu\u017eeb, \u010d\u00edm\u017e kontroluje kvalitu z\u00e1kaznick\u00e9ho servisu. Samotn\u00e9 n\u00e1v\u0161t\u011bv\u011b p\u0159edch\u00e1z\u00ed d\u016fkladn\u00e1 p\u0159\u00edprava. D\u016fle\u017eit\u00e9 je stanovit si c\u00edl, \u010deho se m\u00e1 \u201ez\u00e1kazn\u00edk\u201c dop\u00e1trat, sc\u00e9n\u00e1\u0159, \u010dasov\u00fd harmonogram, dotazn\u00edk, spo\u010d\u00edtat n\u00e1klady \u2013 a\u017e pot\u00e9 p\u0159ich\u00e1z\u00ed na \u0159adu v\u00fdb\u011br kandid\u00e1ta a n\u00e1kup. Po n\u00e1v\u0161t\u011bv\u011b je z v\u00fdsledk\u016f dotazn\u00edku sestavena zpr\u00e1va a zji\u0161t\u011bn\u00e9 informace se prezentuj\u00ed zadavateli (m\u016f\u017ee testovat vlastn\u00ed servis i konkurenci). Za jak\u00fdm \u00fa\u010delem mystery shopping funguje? Jak u\u017e bylo \u0159e\u0161eno, jde o metodu, kter\u00e1 zkoum\u00e1 kvalitu poskytovan\u00fdch slu\u017eeb. Zadavatel \u00fakolu si tak m\u016f\u017ee prov\u011b\u0159it dostate\u010dnost \u010di nedostate\u010dnost sv\u00e9ho, pop\u0159\u00edpad\u011b konkuren\u010dn\u00edho servisu. Den\u00edky a magaz\u00edny d\u00edky t\u00e9to technice sestavuj\u00ed srovn\u00e1vac\u00ed pr\u016fzkumy. Kde v\u0161ude se s n\u00edm m\u016f\u017eeme setkat? Neomezuje se pouze na obchodn\u00ed domy a slu\u017eby. Fiktivn\u00ed z\u00e1kazn\u00edky m\u016f\u017eeme potkat i na veletrz\u00edch, v knihovn\u00e1ch nebo v call centrech. U n\u00e1s existuje asi 50 agentur zab\u00fdvaj\u00edc\u00edch se mystery shoppingem (v\u011bt\u0161inou nejen t\u00edm). Metoda se ukazuje b\u00fdt efektivn\u00ed ve sv\u00fdch z\u00e1m\u011brech, a nav\u00edc je to i l\u00e1kav\u00e1 brig\u00e1da, nebo\u0165 z\u00e1kazn\u00edkem v utajen\u00ed se m\u016f\u017ee st\u00e1t jak\u00e1koli zletil\u00e1 osoba. Stali byste se n\u00e1kupn\u00edm \u0161pionem i vy?                                                                                                                                                                                                                                                                                                                                                                                         4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdy\u017e je nakupov\u00e1n\u00ed z\u00e1hadou","item":"https:\/\/www.bran.cz\/kdyz-je-nakupovani-zahadou\/#breadcrumbitem"}]}]